SELECTED DESIGNS
Here is an assortment of work from a long career in the sometimes messy, constantly humbling world of a freelancer. There's a lot of my less exciting corporate work out there, but 90% is proprietary, and the other 10% so dull.
Sticker design.
Logo design.
Logo design.
Sticker design for some very hot girlfriends.
Logo design.
Apparel design.
Brand mascot design.
Logo design.
Label design.
MULTIVERSE
BEANS REBRAND
Fledgling gardening and cultivation brand Multiverse Beans was in dire need of a brand refresh following an explosive and unexpected growth in popularity. Our comprehensive brand strategy involved a complete overhaul, carefully considering existing brand equity and the incredibly discerning nature of what can only be described as the brand’s “cult following.”
EXISTING BRANDING
Gregg the Alien was the cornerstone of the Multiverse Beans brand, but there wasn’t much else to define MVB.
UPDATED BRANDING
We leaned into cultivation and the comic to elevate a brand focused on nurturing growers and opening minds.
GREGG, REBORN
Beloved alien mascot, Gregg, was given new life alongside Multiverse Bean’s visual brand identity.
AD COLLATORAL
Paired with the rebrand was a sweeping advertising strategy, complete with deep platform research.
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MVB STYLE
GUIDE
ASSORTED
DESIGNS
Paired with the rebrand was a long-term design commitment focused on embracing the counter-culture at the heart of Multiverse Beans' customer base. Stickers, or "slaps," are a cornerstone of this cultivation community, so we created a long series of release-specific labels and freebies to excite a dedicated MVB fandom.
Social media banner.
